Jumanji - Adventure genre

From the opening first moments you can see why it is rated as an adventure film, the lighting and dialogue used, for example when the two boys are berrying the box one says to the other something along the lines of "What if someone digs it up?" the other replies, " God have mercy on his soul" this shows that you can see that the box will get dug up and the box possesses something very important.

This links to the opening titles, it is spooky dark with green text. In general the first few minute of the film contrast to what the target audience would generally like.